Leaders Who Coach™

Built on the principles of coaching mastery.
Infused with scientific & industry knowledge.

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CPD Certified
5 Star Rated by Leaders
Leaders Who Coach™ Enrichment Cohort Certificate — ENROL NOW

Built on the principles of coaching mastery. Infused with scientific & industry knowledge.

The next era in leadership practice, Leaders Who Coach™ puts powerful coaching skills into the minds and hearts of leaders responsible for unlocking their people’s performance.

Graduates award Leaders Who Coach™ 5 Stars & 10 NPS
Leaders Who Coach™ SELF-PACED — ENROL NOW

£499 · Self-Paced

Enrol Now
  • Online Self-Paced Study

  • 100+ Micro Video Lectures

  • Quizzes & Assignments

  • Downloads & Resources

  • Community Membership

  • You Set The Pace

  • 10 CPD Hours/Credits

  • Graduate CPD Certificate

Leaders Who Coach™ SELF-PACED PLUS — ENROL NOW

£1997 · Self-Paced PLUS

Enrol Now
  • Online Self-Paced & Supported Study

  • 100+ Micro Video Lectures

  • Quizzes & Assignments

  • Downloads & Resources

  • Community Membership

  • You Set The Pace

  • 25 CPD Hours/Credits

  • Graduate CPD Certificate

  • 4x Hrs Private Coaching & Supervision

Leaders Who Coach™ COHORT | Starts February 2025

£3997 · Cohort 2025

Enrol Now
  • Online Peer Learning

  • 100+ Micro Video Lectures

  • Quizzes & Assignments

  • Downloads & Resources

  • Community Membership

  • Set Study Schedule with Peer Leaders

  • 50 CPD Hours/Credits

  • Graduate CPD Certificate

  • 12x Weekly Tutor Calls

  • Full Onboarding Support

  • Live Coaching Practice & Supervision

  • 18+ Tutor Contact Hours

COHORT SCHEDULE:
4 FEB to 20 MAY 2025
Cohort Calls are 90-minutes
Tuesdays 3-4:30pm UK Time

“Transformational.”

Coach-Leaders practice powerful coaching skills every day in their meetings, conversations and interactions with their direct reports, peers, bosses, and organisations partners.

Multiple mindset shifts from Day One.

  • Build a clear vision for your leadership role
  • Apply exceptional conversation skills in all situations
  • Manage your boundaries and model healthy cultures
  • Easily prioritise work and opportunities
  • Surface blockers quickly and mitigate risks
  • Handle poor performance early, fairly and firmly
  • Create accountability in your direct reports and peers
  • Develop strong negotiation and issue resolution skills
  • Build trusting and highly collaborative relationships
  • Promote inclusivity, diversity and innovation

Confidence, clarity and for impact.

On our Enrichment Cohorts, you get to explore and practice in a highly supportive and safe environment, guided by tutors who are accomplished industry leaders, professional leadership coaches, are themselves LWC™ Graduates, and have completed comprehensive LWC™ Tutor Training.

Each week, we introduce you to a new skill, collections of micro lectures that are jargon-free and inspiring, set you assignments that relevant to your role, share tools and cheat sheets to accelerate your learning, and give you personalised feedback on every contribution.

“Saying it was life-changing probably isn’t an exaggeration.”

Dan Dunton, Head of Project Management, Future Platforms

There are in-training & graduated Leaders Who Coach™
already inspiring people today at these companies…

A Nation
Accenture
Amplience
Ascenti
Attest
bol.com
Buffer
Canberra Innovation Network
Cancer Research UK
Claranet
elastic
ERA
ESB Networks
Fahmida Foundation
Freevolt
Future Platforms
good boost
Inclusive Energy
JetBrains
JP Morgan Chase
Lyfta
masabi
MOO
OpenCredo
publicis.sapient
Recycleye
RedScan
Rooser
Sainsbury's
Sanity
SUBAK
Telum Media
Thales
Turntabl
Uncrowd
Vortexa
WGS
xDesign
Zego
Zephr
#A-Nation Accenture Amplience Ascenti Attest bol.com bolttech Buffer Canberra Innovation Network Cancer Research UK elastic ESB Networks 50:50 ERA Freevolt Future Platforms good boost Inclusive Energy JetBrains JP Morgan Chase Lyfta masabi MOO OpenCredo Publicis.Sapient Recycleye REDSCAN Rooser Sainsbury's Sanity SUBAK Telum Media THALES Turntabl UNCROWD WGS xDesign Zego Zephr

Graduate Journeys

Listen to Leaders Who Coach™ graduates talk about their growth journeys towards coach-leadership.

Sarah Gruneisen, Director of Engineering, Novoda

Peter Hedley, Chief Technology Officer, Recycleye

Mariam Nersisyan, Engineering Team Lead, turntabl

12 Leaders Who Coach™ Skills

Diversity and inclusion are at the heart of Coach-Leadership.

Master one skill each week.

Guided by your tutor and supported by your peers on Cohort Programmes. Peer learning through discussions and group practice is proven to improve your speed, confidence and knowledge retention in skill mastery.

12 Leaders Who Coach™ Skills

Diversity and inclusion are at the heart of Coach-Leadership.

Master one skill each week.

Guided by your tutor and supported by your peers on Cohort Programmes. Peer learning through discussions and group practice is proven to improve your speed, confidence and knowledge retention in skill mastery.

Leaders Who Coach™ — Skill #1 Act with Integrity

Demonstrate ethical practice and sensitivity to people’s identity, environment, values, lived experiences, while growing awareness of our biases and derailing behaviours.

Leaders Who Coach™ — Skill #2 Establish Common Understanding

Align on common goals, acknowledge differences without judgement or presumptions, and encourage self-advocacy.

Leaders Who Coach™ — Skill #3 Build Trust, Secure Permission

Identify and articulate blockers and concerns, create psychological safety, secure permission to explore sensitive topics.

Leaders Who Coach™ — Skill #4 Coach-Leader Presence

Remain focused, empathetic, inquisitive, observant, invite deep thinking, creativity and courageous expression.

Leaders Who Coach™ — Skill #5 Listen to Understand

Listen deeply to what is spoken/unspoken, pick-up non-verbal cues, explore and respect feelings, values, beliefs and needs.

Leaders Who Coach™ — Skill #6 Ask Good Questions

Invite clarifications, challenge with compassion and respect, surface values and limiting beliefs, encourage experimentation, and reframe perspectives.

Leaders Who Coach™ — Skill #7 Clean & Clear Language

Share observations and insights without attachment, judgement or microaggression, name truths, and introduce new concepts.

Leaders Who Coach™ — Skill #8 Grow Awareness

Create ownership, energy and willing accountability for robust thinking, fact-based decision-making, contribution and collaboration.

Leaders Who Coach™ — Skill #9 Design & Agree Actions

Surface what is important and critical for impact, follow-through and ownership, considering stakeholders and foreseeable events.

Leaders Who Coach™ — Skill #10 Plan & Set Growth Goals

Attain realistic career goals and achievable stretches, asking for help, building relationships within and outside your own teams/functions.

Leaders Who Coach™ — Skill #11 Accountability & Course-Correction

Calmly engage on incidents and events that represent unacceptable risk or performance without taking away agency.

Leaders Who Coach™ — Skill #12 Progress & Sustained Growth

Acknowledge signs of ownership appropriate to individual values as well as gender, ethnicity, accessibility, neurodivergence, through tough life events; increase capability to close skill gaps and facilitate succession-planning.

You can be caring and deliver business results.

There’s nothing soft about Leaders Who Coach™. Leaders in our cohorts are intelligent, sharp and growth-minded. Having coaching skills means you get to the heart of problems quicker and more effectively than 90% of leaders.

You can be caring AND deliver business results.

There’s nothing soft about Leaders Who Coach™. Leaders in our cohorts are intelligent, sharp and growth-minded. Having coaching skills means you get to the heart of problems quicker and more effectively than 90% of leaders.

“Leaders Who Coach™ has been a game-changer for me. It transformed the way I conduct meetings and 1-to-1 conversations. I wanted to feel much more confident that I have the tools to lead a conversation to long-term positive outcomes through a more human, empathetic approach — that telling someone to do something won’t.”

Troy Anthony, VP Customer Success, Amplience

“Leaders Who Coach™ has been a game-changer for me. It transformed the way I conduct meetings and 1-to-1 conversations. I wanted to feel much more confident that I have the tools to lead a conversation to long-term positive outcomes through a more human, empathetic approach — that telling someone to do something won’t.”

Troy Anthony, VP Customer Success, Amplience

You can be caring and deliver business results.

There’s nothing soft about Leaders Who Coach™. Leaders in our cohorts are intelligent, sharp and growth-minded. Having coaching skills means you get to the heart of problems quicker and more effectively than 90% of leaders.

You can be caring AND deliver business results.

There’s nothing soft about Leaders Who Coach™. Leaders in our cohorts are intelligent, sharp and growth-minded. Having coaching skills means you get to the heart of problems quicker and more effectively than 90% of leaders.

I have truly enjoyed this course. The quality of the content, the practice in a safe environment, the stimulating conversation, the vulnerability has made it a great platform. I would recommend it highly.

Caroline Calvet Hurst, EMEA Capacity Lead, Publicis Sapient

Leaders Who Coach™ is great course for everyone interested in becoming a great leader and a better person. I gained a lot of awareness of myself, and valuable insights and methods to work with my direct reports and my teams.

Francisco Bertoni, Engineering Manager, bol.com

Insightful. A rewarding experience that sets the building blocks to develop yourself and your career. I gained a lot from Leaders Who Coach™.

Michael Sammin, Project Leader, ESB Networks

I loved being on the Leaders Who Coach™ journey — it taught me so much about myself, my core values both professional and personally and what I can do to better support people I manage and work. Overall, it has made me a calmer and more mindful individual, and given me the tools that will be beneficial for years to come.

Geraldine Goldie, Head of Customer Success, Claranet

LWC™ has been a mind-shift journey. I feel more grounded, and in a better position to support my teams with mindful, strategic conversations and decisions. Each aspect of it feels intentional and all together immersive. From the lectures, to group coaching sessions, to references, to assignments etc. It’s awesome!

Aisha Animashaun, Engineering Team Lead, turntabl

An incredible experience. Thoughtfully crafted to help you discover more about yourself and develop the skills necessary to become a great leader who can coach others and have a positive impact on their teams and colleagues.

Muhammad Talib Uz, Managing Director, Fahmida Begum Foundation
Laura Shrieves, Head of Engineering, Thales Training & Simulation

I absolutely loved it. I learned so much and made some amazing connections with my cohort. Anyone thinking about developing themselves, just go for it!

Laura Shrieves, Head of Engineering, Thales Training & Simulation

I’d always valued coaching conversations with others and found the most value from coming to my own conclusion. This course has enabled me to feel more confident in providing that to others. Watching a seed take root and seeing it grow conversation after conversation, really gives me a sense of pride that I’m helping someone get to where they want to be and even where they never thought of going.

Sophie Johnson-George, Senior Engineering Manager, Seatfrog

I would highly recommend this course. I have learnt so much about myself, others and the importance of showing up.

Danielle Main, Senior Manager Capacity, Publicis Sapient

Such a wonderful course, which has improved both my coaching skills and my self-awareness, making me much more confident.

Claire Donald, VP Engineering, Moo.com

The LWC™ journey has been amazing. The lectures are insightful and practical. It made me aware of great possibilities in leading and coaching.

Nienke Gijsen, Engineering Manager, bol.com

I’d highly recommend LWC™. If you’re curious about coaching, passionate about growing people, and also pragmatic about the nature of coaching required as a people lead — this course is for you.

Paul Bevan, Director People Operations, Publicis Sapient

I gained a lot of insight. At the start, I met complete strangers and was coaching them straight away. By the end of the course, they were all friendly faces and we had been able to experience each other’s journey on becoming Leaders Who Coach™.

Andrew Richmond, Software Engineering Lead, Capgemini

The magical bridge between the past and the future I longed for. Leaders Who Coach™ helped me achieve a transformational alignment. I’m fully equipped to go into the future and succeed.

Evelyn Ebo, SaaS Product Manager & Partner, 33 Product Tekkies

Gained a lot of practical skills and now have a much bigger toolbox to help my team and my organisation to tackle challenges and grow. Brilliant experience.

Snezh Halacheva, Lead Service Designer, Cancer Research UK

I was constantly being exposed to my own projections and guided on how to remove them from my interactions to ensure a better result for my coachees.

Rukaya Adeyemi, Early Careers Consultant

It’s really an eye-opening experience. A journey alongside incredible people and led by wonderful tutors always ready to help and give.

Tanya Misheva, Head of Engineering, Telum Media
Ben Wilkins, CEO at Good Boost

I took on new ideas and learnings and applied them in real work situations so my skills were embedded. Hugely recommended!

Ben Wilkins, CEO, Good Boost
Steven King

Enormously beneficial in better understanding my team & their problems. Time to practice & develop these skills has given me the confidence to use them.

Steven King, Engineering Manager, Rooser

I’ve enjoyed learning about myself — generating a balanced and authentic leadership style that works with advocacy and content creation.

Carly Richmond, Developer Advocate, Elastic

A brilliant reminder for me that relationships are at the core of everything and experiential ‘doing’ is critical to knowledge-building.

Donna Burgess, Head of Operations & People at OpenCredo

The single highest praise I can offer for anything is that it captures my interest, and makes me re-evaluate the world around me in a new way. Thank you all!

Alison Lloyd, Head of Engineering, Freevolt
Peter Hedley

Great course, great teacher and the Enrichment Cohort, talking to other people in similar situations, really helped to get different opinions.

Peter Hedley, Co-Founder & Chief Technology Officer, Recycleye (Forbes 30 Under 30)

I’ve gained skills that are benefiting me and my team right now, and will only continue to develop the more I practice. Can’t wait!

Laura McKechnie, Laura McKechnie, Lead Product Manager, Cancer Research UK

It’s a new way to lead and unlock the potential in your team. Honestly, it’s transformational for me as a leader.

Negar Farahmand, Executive Coach, Change & Culture Lead, Accenture

Leaders Who Coach™ felt like opening up a computer to find out how it’s wired so you can operate it to its optimal point. I have developed an array of learnings that have already benefited personal and professional relationships and will remain with me for the rest of my career.

Terry Manyeh, Community Development Coordinator, Manchester Active
Sîan Kinal

An opportunity to engage with leaders from different backgrounds and industries, a space to discuss, understand and appreciate everyone’s experience.

Sîan Kinal, Senior MSK Physiotherapist, Ascenti

Leaders Who Coach™ was excellent. Beautifully crafted with great thought and care, and it has been very inspirational.

Selina McCarthy, Leadership Coach, Reflektor Coaching

I learned a lot from the Leaders Who Coach™ course and I am happy to recommend it to anyone interested in becoming a leader who chooses to coach.

Helen Scott, Developer Advocate, JetBrains
Kathryn Tingle

Made me think about my leadership style and approaches in a different way. I really enjoyed the focus on empowering our teams for high-performance.

Kathryn Tingle, FTSE 100 Tech Leader, Head of Programme Management (Transformation), Sainsbury's

Has the theory, practice & feedback to help you on your journey. Couldn’t recommend it highly enough. Feel privileged to have a supportive & inspiring group.

Robert Mackness, Engineering Manager, xDesign

The Enrichment Calls were amazing, the tutors’ knowledge of coaching is next-level and they are excellent facilitators.

Jayne Carmichael Norrie, Software Engineer and CRO specialist, TechTonic Studio
Natalia Sharon

Provided me with a community of inspiring individuals that encourage me to learn and improve myself, and a strong set of skills to grow others.

Natalia Sharon, Engineering Team Lead, turntabl
Tom Hind

Fantastic quality. I have grown as a leader and my team has noticed a difference in how I approach topics and questions. I really enjoyed the course.

Tom Hind, VP Platform Architect, Cyber Risk, Redscan, A Kroll Business

Truly high-quality content, delivered superbly, and brought to life with the enrichment calls.

Uschi Baumann, Leadership Coach, reThink Coaching & Consulting
Va

Everyone brings their style and flavour to a coaching conversation. Seeing others in the cohort in action was a fantastic way to learn and grow.

Valerie Dryen, Head of Engineering (Platform), Zego
Glenn Martin

A journey of learning & healing where I have reconciled the experiences of the past with the vision for my future. First class tutor. Empowering environment.

Glenn Martin, Founder & Director, Never Mind The Job Spec
Darcy Peters

I’m walking back into the world with a secret and powerful new awareness (a new superpower!). Utterly grateful. I feel more confident, clear, and effective.

Darcy Peters, Senior Customer Advocacy Manager, Buffer
P

Leaders Who Coach™ has been an inspiration to change my modus operandi with everything I do at work. It has encouraged me & built my confidence.

Paloma Aldeguer, Technical Sales Manager, Recycleye

All of my conversations have improved as a result of being deliberate with my approach to being a better conversation partner. Thank you, Mag!

Luke O'Mahoney, Sapien-x

Leaders Who Coach™ has helped me to listen more, ask the right questions and stop giving a solution for the problem.

Dorella Chu Rapizza, Senior Associate, JPMorgan Chase & Co
Jess Hamilton

I learned so much from watching and listening & have noticed a change in my approach to conversations both professionally & personally.

Jess Hamilton, Head of Talent, Amplience

My tutors, Mag and Uschi were capable of providing great insights on how to improve my coaching and leadership skills. Recommend!

Çinar Yildirim, Senior Software Engineer, DAZN
Tai Karun

It was an amazing experience. I’m more patient in conversations & allow space for my team to show me how great they are. The BC team was amazing.

Tai Karun, Chief Enjoyment Officer, #A Nation
Olwen Milne

Paid back in multiples, improving my conversations & coaching abilities from the very first week. Come out more authentic, forgiving & curious.

Olwen Milne, Engineering Manager, Zego
Siobhan Baker

Exceeded my expectations. Feeling nourished and refreshed & gained the confidence to trust in my leadership & shake off what I thought “leadership” looks like.

Siobhan Baker, Director, TAC Together

Replace bad experiences with awesome ones.

Replace bad experiences with awesome ones.

Our top graduate ratings are in part due to the experiential nature of the learning journeys we create for you. It’s only by doing, practicing, reflecting on and refining your approach to your own situation that you can pick up those transformational mindset shifts.

Chris Jenkins

“The most valuable thing for me has been noticing that I’m more mindful of the conversational dynamic, who wants to speak, what someone’s body language is saying, or me noticing when I ask stacked questions or jump in and ‘solutionise’.” — Chris Jenkins

“Loving it and cherishing every step of the way. I’m applying what we learn left and right – super challenging and what I love the most is the support we get to process what we’re going through on our cohorts. It really helps tremendously.” — Vera Trindade

Every week, through study, assignments and live cohort calls, we create safe spaces for you to experiment with phrases, questions, energy, body language, emotions, challenges, conflicts, and tension in multiple leadership conversations. By the end of the course, you have experienced live coaching conversations more than 9 times and from multiple perspectives.

No other course comes close in creating those experiences.

And those wins never leave you.

Hold conversations with confidence & empathy. Even the difficult ones.

Most of us struggle with conflict and avoid holding difficult conversations.

Leaders Who Coach™ are anchored by personal values of integrity, decency and fairness as well as professionalism, accountability and managing risks. By modulating how they show up, Leaders Who Coach™ are able to explore, offer feedback, challenge and recontract on outcomes to move all parties forward and re-align on expectations and results.

Hold conversations with confidence & empathy. Even the difficult ones.

Most of us struggle with conflict and avoid holding difficult conversations.

Leaders Who Coach™ are anchored by personal values of integrity, decency and fairness as well as professionalism, accountability and managing risks. By modulating how they show up, Leaders Who Coach™ are able to explore, offer feedback, challenge and recontract on outcomes to move all parties forward and re-align on expectations and results.

Kishor Patel

“I have applied the Leaders Who Coach™ competencies in my coaching approach and by doing so I’ve seen a huge difference in the quality of outcomes through better conversations.”

Kishor Patel, VP Application Development, Vortexa

Åsa Nyström

“I feel more confident in my conversation skills and awareness of how I can communicate with more clarity. Not only am I able to have more productive 1:1s but I am also able to coach my direct reports to be better people managers and leaders who coach themselves.”

Åsa Nyström, VP Customer Advocacy, Buffer

The Who Energy Model™ helps us understand our role as leaders.

When we’re in a positive headspace, we feel we can solve any problem. When we’re feeling low, it’s easy to feel lost, confused and demotivated.

The Who Energy Model™ helps Leaders Who Coach™ remember to empower our direct reports. This makes those difficult conversations around accountability and course-correct much easier to hold — before our direct report nosedives in their mental health. We help them move towards a healthier head space so they can design their own solutions. Regaining control is key to being happy and emotionally committed to our work and our team.

The Who Energy Model™ helps us understand our role as leaders.

When we’re in a positive headspace, we feel we can solve any problem. When we’re feeling low, it’s easy to feel lost, confused and demotivated.

The Who Energy Model™ helps Leaders Who Coach™ remember to empower our direct reports. This makes those difficult conversations around accountability and course-correct much easier to hold — before our direct report nosedives in their mental health. We help them move towards a healthier head space so they can design their own solutions. Regaining control is key to being happy and emotionally committed to our work and our team.

The Who Energy Model in Leaders Who Coach™ | ©️ Better Conversations [+]The Who Energy Model in Leaders Who Coach™ | ©️ Better Conversations [-]

Move the handle across to explore The Who Energy Model™ original to Leaders Who Coach™.

© Sehaam Cyrene & Better Conversations & Associates Limited 2020.

Our WHO sits at the heart of the problem and the solution. Our WHO Energy Model™ helps to:

  • Create shifts
  • Achieve new or better outcomes
  • Reach goals quicker
  • Structure a coaching conversation

Only once we have attended to WHO our direct report is being right now, can we help them explore the What and How of their situation.

Real growth, confidence & mastery in leadership.

First-class certified & experienced tutors

With a global reach, our tutors are ICF Certified Executive Coaches, are themselves Leaders Who Coach™ Graduates, have at least 5 years’ leadership experience in business, and complete a rigorous supervised tutor training programme. As coaches, they support you with one-to-one sessions and on-going coaching beyond graduation.

First-class certified & experienced tutors

With a global reach, our tutors are ICF Certified Executive Coaches, are themselves Leaders Who Coach™ Graduates, have at least 5 years’ leadership experience in business, and complete a rigorous supervised tutor training programme. As coaches, they support you with one-to-one sessions and on-going coaching beyond graduation.

Sehaam Cyrene PCC

Course Creator & Tutor

Courses & Programmes
Mag Leahy ACC

Mag Leahy ACC

Head of Delivery & Tutor

Courses & Programmes
Uschi Baumann

Uschi Baumann PCC

Principal Tutor

Courses & Programmes

Lock in change with a globally recognised mark of quality.

Lock in change with a globally recognised mark of quality.

Earn Continuing Profession Development (CPD) Credits or Hours

Demonstrate to your organisation, your team, your peers & your customers a commitment to coach-leadership excellence. To graduate with CPD Hours, leaders complete all 100+ micro lessons, pass 12 quizzes, and submit 12 assignments for peer and tutor review. On Enrichment Cohorts, leaders must attend a minimum of 10 of the 12 live calls.

Leaders Who Coach™ outperforms 90% of leadership training

Leaders Who Coach™ delivers in the high percentiles on factors identified by McKinsey as being critical to the success of a leadership development programme. Those key themes are focusing on behaviours that matter, having sufficient reach across the organisation, transfer of learning (applied skills), and reinforcement to lock in change.

100% Remote Learning
& Skills Practice

Promotes Integrity in Leadership

Facilitates Diversity
& Inclusion

Better leadership conversations are intentional and strategic.
The closer we are to the results, the stronger and faster we grow.