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Webinar Overview

For B2B advertisers, LinkedIn Ads has been a welcome addition to the landscape in the last few years, ushering in the era of paid social for B2B. But that popularity and opportunity has brought with it steeper competition, cost pressures, and more complex routes to find new customers and achieve your goals. Join envelope-pushing marketers from Zenefits, along with Metric Theory and LinkedIn, as we dive deep on what’s working on LinkedIn Ads, and what you need to prepare for to be competitive on the platform in 2021.

What You’ll Learn

  • What ads are working to stand out and capture leads
  • Opportunities to lower your cost per lead
  • Ways to find more of your audience to scale LinkedIn Ads
  • Moving beyond decision makers to reach more of the buying committee

Register Now for this Live Webinar