About
I am the Marketing + Communications Lead for Accenture Australia and New Zealand, working alongside Accenture ANZ leadership and the M+C team to design a marketing and communications strategy that delivers on our business goals in ANZ. I am responsible for positioning Accenture as a leader in the local business and technology community as well as enhancing the visibility of the breadth of our capabilities across target clients, employees, influencers, and potential candidates
With over 20 years global professional services B2B experience, I have worked on marketing strategy through to execution with a focus on digital transformation, business & portfolio management, content marketing and creating meaningful client experiences through relationship programs and excellence in CRM.
I am passionate about the value of world-class client and market relationships and have a particular strength in driving strategies and building client advocacy through skills development, client relationship programs and CRM technology. A particular specialisation in driving strategies and delivering programs that foster deep client relationships through digital and face-to-face channels as well as building organisational networks in the business and broader community to drive advocacy and revenue growth.
In a complex, matrixed and global environment, I have led large digital transformation projects including Salesforce CRM, Salesforce Marketing Cloud, Client Experience/Surveys and Event Management software, as well as large scale team transformations.
Activity
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HBF Health Run for a Reason - yesterday my reason was Perth Children's Hospital Foundation and I did the 4km run with my 2 kids Izzy and Leo! Thank…
HBF Health Run for a Reason - yesterday my reason was Perth Children's Hospital Foundation and I did the 4km run with my 2 kids Izzy and Leo! Thank…
Liked by Carrie Smith
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I am thrilled to share that Accenture has agreed to acquire Partners in Performance a global strategy consulting firm specializing in business…
I am thrilled to share that Accenture has agreed to acquire Partners in Performance a global strategy consulting firm specializing in business…
Liked by Carrie Smith
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Excited to share that Accenture has agreed to acquire Partners in Performance, a global strategy consulting firm born in Melbourne! Partners and…
Excited to share that Accenture has agreed to acquire Partners in Performance, a global strategy consulting firm born in Melbourne! Partners and…
Liked by Carrie Smith
Experience
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Education
More activity by Carrie
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Each step in my journey equipped me with unique skills and perspectives, ultimately leading me to the dynamic field of data analytics. Began as a…
Each step in my journey equipped me with unique skills and perspectives, ultimately leading me to the dynamic field of data analytics. Began as a…
Liked by Carrie Smith
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Learn the fundamentals of generative AI, how to develop an effective AI strategy, and how Amazon itself is using gen AI to fuel innovation.
Learn the fundamentals of generative AI, how to develop an effective AI strategy, and how Amazon itself is using gen AI to fuel innovation.
Liked by Carrie Smith
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Thank you! 9K raised for Humanitarian Organisation for Migration Economics ✅ 5hrs and 30mins of Swimming, Cycling and Running in 34C Malaysia heat…
Thank you! 9K raised for Humanitarian Organisation for Migration Economics ✅ 5hrs and 30mins of Swimming, Cycling and Running in 34C Malaysia heat…
Liked by Carrie Smith
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It was a great week, filled with insights, excitement about the future, and the opportunities for transformation and innovation in the Australia and…
It was a great week, filled with insights, excitement about the future, and the opportunities for transformation and innovation in the Australia and…
Liked by Carrie Smith
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Some great news at The One Show for Sydney Opera House winning Best of discipline awards for Branded Entertainment & Moving Image Craft. The Monkeys,…
Some great news at The One Show for Sydney Opera House winning Best of discipline awards for Branded Entertainment & Moving Image Craft. The Monkeys,…
Liked by Carrie Smith
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Looking forward to working with the formidable talent that is Melissa Fein, Chris Colter and Sam Geer. Accenture Song, The Monkeys, Matthew Michael,…
Looking forward to working with the formidable talent that is Melissa Fein, Chris Colter and Sam Geer. Accenture Song, The Monkeys, Matthew Michael,…
Liked by Carrie Smith
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I am honoured and absolutely delighted to have been recognised by HotTopics as a Future B2B CMO 100 Award Winner, an accolade that celebrates future…
I am honoured and absolutely delighted to have been recognised by HotTopics as a Future B2B CMO 100 Award Winner, an accolade that celebrates future…
Liked by Carrie Smith
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Another exciting announcement today! Solidifying our move into sports and thanks to Luke Reissman and Riley Jones for your vision in getting this…
Another exciting announcement today! Solidifying our move into sports and thanks to Luke Reissman and Riley Jones for your vision in getting this…
Liked by Carrie Smith
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A big shoutout to everyone in my network who donated to my page in this year's #CRMEL24! Your support has contributed to the Accenture team raising…
A big shoutout to everyone in my network who donated to my page in this year's #CRMEL24! Your support has contributed to the Accenture team raising…
Liked by Carrie Smith
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Thanks to the Accenture Australia team for the wonderful experience last week, as we explored vast growth opportunities in Sydney and Melbourne. I…
Thanks to the Accenture Australia team for the wonderful experience last week, as we explored vast growth opportunities in Sydney and Melbourne. I…
Liked by Carrie Smith
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We had the incredible Dr Amanda Sterling in to share her research with Accenture New Zealand this morning. Her published report titled, 'Rebirthing…
We had the incredible Dr Amanda Sterling in to share her research with Accenture New Zealand this morning. Her published report titled, 'Rebirthing…
Liked by Carrie Smith
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Another half year, another failed attempt to summarise the major banks' results in to a 'short' video! If you're interested in a financial snapshot…
Another half year, another failed attempt to summarise the major banks' results in to a 'short' video! If you're interested in a financial snapshot…
Liked by Carrie Smith
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The Diversity Council Australia Ltd (DCA) has appointed one of the nation’s leading diversity and sustainability advocates, Sunita Gloster AM…
The Diversity Council Australia Ltd (DCA) has appointed one of the nation’s leading diversity and sustainability advocates, Sunita Gloster AM…
Liked by Carrie Smith
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I love what I do. I see the insides of an airport, plane, hotel, office very frequently. In different countries and different cities. But it's…
I love what I do. I see the insides of an airport, plane, hotel, office very frequently. In different countries and different cities. But it's…
Liked by Carrie Smith
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It was great to catch-up with our LATAM team and clients at the launch of our Gen AI studio in Sao Paulo this week. So much energy in the room for a…
It was great to catch-up with our LATAM team and clients at the launch of our Gen AI studio in Sao Paulo this week. So much energy in the room for a…
Liked by Carrie Smith
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Thanks so much for the support Gillian Blake. Hearing stories like these makes the 1000km in the saddle (and the driving rain of QLD) worth it! The…
Thanks so much for the support Gillian Blake. Hearing stories like these makes the 1000km in the saddle (and the driving rain of QLD) worth it! The…
Liked by Carrie Smith
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This week is one of my favourite times of the year.... it's the launch of the 2024 Lord Mayor's Business awards! It was great to be back on stage…
This week is one of my favourite times of the year.... it's the launch of the 2024 Lord Mayor's Business awards! It was great to be back on stage…
Liked by Carrie Smith
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