As a candidate for this certification, you implement solutions that provide insights into customer profiles and that track engagement activities to help:
- Improve customer experiences.
- Increase customer retention.
You should have firsthand experience with:
- Dynamics 365 Customer Insights - Data and one or more additional Dynamics 365 apps
- Microsoft Power Query
- Microsoft Dataverse
- Common Data Model
- Microsoft Power Platform
You should also have direct experience with practices related to:
- Privacy
- Compliance
- Consent
- Security
- Responsible AI
- Data retention policy
As a candidate for this certification, you need experience with processes related to key performance indicators (KPIs), data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. You should have a general understanding of:
- Azure Machine Learning
- Azure Synapse Analytics
- Azure Data Factory
Important
The English language version of this certification will be updated on April 15, 2024. Review the study guide linked in the Certification resources section for details about upcoming changes.